Top Personalization Apps in Europe: Q3 2025 Performance Overview

In the third quarter of 2025, the top personalization apps in Europe showed varied performance across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the trends for these leading apps.

Yandex Browser with Protect demonstrated strong weekly download numbers, beginning the quarter at approximately 237K and peaking at over 305K by the end of September. Active users fluctuated slightly, maintaining a robust presence with over 45M throughout the quarter.

ThemeKit - Themes & Widgets saw a downward trend in weekly downloads, starting at around 130K and declining to about 82K by the end of the quarter. Revenue remained relatively stable, ranging from $1.5K to $2K, while active users held steady at around 1.7M.

Themepack - App Icons, Widgets experienced an increase in downloads, starting at approximately 56K and reaching over 136K. Revenue showed a positive trend, rising from $9K to approximately $11K, with active users increasing to nearly 788K by the end of September.

Zedge™ Wallpapers & Ringtones maintained a consistent revenue stream, fluctuating between $17K and $19K. Downloads varied, starting at 99K, dipping mid-quarter, and ending around 83K. Active users saw a decline from 1.7M to about 1.4M.

Zipper Lock Wallpapers Screen experienced a significant rise in downloads mid-quarter, reaching over 119K before dropping to 26K. Revenue remained modest, with a slight increase to about $81 by the end of September. Active users increased from 82K to nearly 180K.

These insights provide a snapshot of the personalization app market in Europe for Q3 2025. For more detailed analysis, visit Sensor Tower.